Author name: Evan Raugust

What are Channel Incentive Programs

What are Channel Incentive Programs If you’re unfamiliar with channel incentive programs, your company might be missing out on valuable opportunities to boost sales and enhance partner relationships. Channel incentive programs motivate sales teams and partners to sell more products and improve brand awareness. In this video, we’ll explore what channel incentive programs are, their

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How to Create a Successful Channel Incentive Program

How to Create a Successful Channel Incentive Program In this article, we’re going to teach you how to create a successful channel incentive program, helping you make more money while saving time and resources. What is a Channel Incentive Program Basically, a channel incentive program is a strategy designed to motivate channel partners like contractors,

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12 Market Development Fund Best Practices to Maximize ROI

12 Market Development Fund Best Practices to Maximize ROI In this video we’re going to teach you the 12 best practices for maximizing ROI from Market Development Funds. Basically, MDF programs are designed to help vendors and their channel partners collaborate on marketing initiatives to drive business growth. However, many MDF programs fall short because

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5 Questions to Ask Before Starting a Co-op MDF Program

5 Questions to Ask Before Starting a Co-op MDF Program If you’re considering initiating a Co-op MDF program, you’ve come to the right place. In this article, we will: What are Co-op MDF Programs? Simply put, Co-op MDF programs are partnerships between vendors and their partners to support joint marketing. These marketing efforts are referred

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5 Important Co-op Deadlines for Channel Partners to Keep in Mind

5 Important Co-op Deadlines for Channel Partners to Keep in Mind A study by Borrell Associates found that vendors offer about $22.4 billion for cooperative advertising each year. Surprisingly, nearly half of this money goes unused, often because it expires or is forfeited. This article outlines five of the most important deadlines that you should

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